Welcome to MoonBabe
Hi, I’m Joanie—the founder of MoonBabe.
My wellness journey is rooted in years of personal struggle, growth, and deep transformation. In my 20s and 30s, I faced chronic health challenges like gut issues, food sensitivities, fatigue, and skin breakouts. I tried it all—plant-based, low FODMAP, Paleo—hoping for relief. But I soon realized that healing wasn’t just about what I was eating. It was about transforming my entire lifestyle from the inside out.
That realization led me into the world of holistic health. Over the past 10+ years, I worked with functional medicine doctors, discovered the profound power of addressing the root causes, and began to understand that true wellness meant cleaning up not just my diet—but my environment, my products, and my mindset.
After my son was born, that passion inspired me to become a Certified Holistic Health Coach. I started supporting others on their wellness paths while still working full-time in the tech world to care for my two children.
Life, of course, had more to teach me.
Following a high-conflict divorce and the unexpected loss of my mom, I hit a breaking point—mentally, emotionally, and physically. But it was through these darkest moments that I discovered yoga, daily rituals, and a deeper connection to my body and intuition. That’s when my purpose became crystal clear: to help others heal—physically, emotionally, and spiritually.
In November 2024, I took the leap. I left my corporate job and created MoonBabe—a space born from both pain and purpose. It was one of the scariest decisions of my life, but it was also the most aligned. I chose to prioritize my health, my happiness, and this mission.
MoonBabe is the space I needed—and still need—a place where wellness, authenticity, and healing come together.
The lifestyle it represents—grounded in consciousness, intention, and holistic living—supported me through some of my hardest chapters and helped me rebuild from the inside out.
I’m honored to now offer that space to you—wherever you are on your journey. And I’m so grateful to support you along the way.
MOONBABE is a haven for healing, self-expression, and spiritual growth.
Born from a personal journey of transformation, MoonBabe is grounded in the belief that true wellness goes beyond diet—it’s about nurturing every part of you: your consciousness, your body, and your vitality.
Our mission is to empower you to reconnect with your authentic self and cultivate more love, peace, joy, and inspiration in every area of your life.
From nourishing skincare to clean wellness essentials, we’ve curated a collection that honors holistic living. Every product in our store is intentionally chosen to support whole-body health, inner balance, and a grounded, mindful lifestyle.
At MoonBabe, we believe in the power of daily rituals, quality ingredients, and soul-centered self-care. Whether you’re browsing our online shop or visiting our Evanston, IL studio, you’re entering a sacred space—one where wellness, spirituality, and your most radiant self are always welcome and deeply supported.