Why does 19/99 exist? In a youth-obsessed industry that too often exploits personal insecurities, they're shaping a new narrative where individuals can define their own image of beauty. Whether you’re 19 or 99, they believe in doing what you want.
19/99 is a Toronto-based, female-founded beauty brand challenging age-based standards in the cosmetics industry. Rooted in the belief that beauty is personal, expressive, and without expiration, they create multi-functional, high-performance makeup designed to evolve with you.
Their minimalist collection is made for building, blending, smudging, and experimenting—celebrating beauty as something playful, creative, and entirely your own.
All products are cruelty-free, vegan, and free of synthetic fragrance, with sustainability at the core. 19/99 prioritizes recycled and recyclable materials while minimizing plastic use.
Co-founded with industry visionaries Diti Katona and Simone Otis, 19/99 is more than makeup—it’s a movement toward self-expression without limits, labels, or compromise.
